Planned Parenthood: 30-year digital strategy cuts through organizational silos with reimagined approach to care.

The need: Planned Parenthood’s Digital Strategy team was being asked to define a fully modernized digital ecosystem of care that could carry the organization for the next 30 years—not just fix a website. Digital had become the portal to the Planned Parenthood experience and the one place where brand, product, content, and care all converge, but roles and ways of working were still fragmented.

The approach: We convened organizational leaders in New York and Washington, DC to workshop their opportunities in the open, using modified speculative design methods and a 2040 horizon to stretch their thinking. Along the way, we introduced immersive learning modules that helped the team see themselves differently, identify new pathways to communicate and cooperate, and translate “care no matter what” into practical ways of working together.

The result: The work produced a long‑horizon vision, a set of immediate workstreams, and an executive pitch deck that makes “digital strategy is organizational strategy” tangible. That deck is now in active use with major donors, helping secure millions in new commitments toward PPFA’s digital ecosystem of care.