IX Strategy & Insight
(NINE) is a brand strategy and insights agency specializing in ethnographic research and human-centered inquiry.
We help brands understand who they are, who they serve, and what’s possible when strategy is anchored in the core truth of the brand.
By integrating relational research with embodied brand work and futures thinking, we align brand, culture, and customer experience with how people truly live, think, feel, and decide.
LIFEWTR, Brand Strategist
“This approach to archetype is unique and real; it speaks to creative people in a way other research simply does not. The method of ethnography is so effective. The workshops were very well done and productive. You transformed the team from skeptics, to open participants, all the way to advocates. The work not only feels deeply insightful but also highly creative. I appreciate your commitment to the approach, while also being able to accommodate some flexibility, to get in and do the work yourself, but also willingness to let others in with you. Your passion is contagious.”
GAP VP, Marketing
“The most human-centered, emotionally focused presentation I’ve ever seen at Gap Inc. Here’s to setting new standards for our humanity and compassion.”
Starbucks, SVP Innovation
“I have to say how enlightening it has been working with you. When I talk with leadership about the stuff we’re doing, everyone laps it up.”
