Most frameworks sort people into types. This one maps how you move — the distinct ways of being that show up across the moments of your life.
IX MASK Method · ixstrategy.com
This is not who you are. It's how you're moving right now — the ways of being most active across the moments that matter.
The same person moves through multiple masks in a day. These three aren't your identity. They're your current operating range.
Masks shift. The same person moves through multiple states in a day. IX uses this method to understand which ways of being are most active — in people, and in the cultures brands move through. ixstrategy.com →